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In this stage, a clear vision of the brand positioning, the purpose of the business and target audience is defined after a discussion with the stakeholders. This further helps in setting the marketing goals to achieve.
A strategic social media marketing plan is developed and discussed with the stakeholder for their approval. Every campaign of the plan gets approved before it is implemented.
The finalized campaign plan is briefed to the content vendor, who then starts working on it. The content is curated at two levels internally; one at the creator level and other at the editor level before it is vetted by the department.
After the final approval the campaign kicks off and is successfully implemented and completed.
The campaign is assessed & analyzed to track the performance. The editor assigns insights to the analytical reports which is shared with the department for their feedback. The feedback is noted for future reference and designing of new campaigns.